Matthew Frappier

MatthewFrappier –Head of Marketing

Mr. Frappier serves as Archetype Energy’s Head of Marketing. Matthew previously managed Marketing and IT operations at EnergyLinkand had purview over similar operations for allother EnergyLink-affiliated companies. Hecurrently oversees the ideation, budgetsfor and deployment of all global advertising, public relations, and marketingcampaigns for all Archetype, maintains EnergyLink’s brandidentity and image, coordinates marketing asset development for print, web, anddigital, dictates corporate information technology procedures and isresponsible for the security of all hardware and software endpoints companywide.He serves as the direct point of contact for all co-marketing and dataprivacy/compliance matters.

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Mr. Frappier holds a Master’s inBusiness Administration with a concentration in Marketing, which he obtainedfrom the University of Central Missouri. Coupled with the Bachelor’s of Sciencein Business Administration (Marketing major) earned from Columbia College ofMissouri, Matthew brings a wealth of experience in all aspects of marketing,ranging from digital advertising, brand management, public relations, socialmedia management, website development, search engine optimization andtraditional marketing. Through his eightyears at EnergyLink and Archetype, Mr. Frappier has gained stronginsight into how best to market electrification to the C&I space and hasled the growth of both companies’ marketing and IT programs to better meet theneeds of the market.